PUBLIC Policy School REDESIGN
The Sanford School of Public Policy at Duke University needed expert help with a website redesign when a key staff member abruptly left. Our process together took about 6 months.
But in the end, not only did they have a great looking and responsive website, they also had a complete website inventory with goals for each section of the website (see below). I spent significant time on the front end listening to stakeholder needs and formalizing them as goals. This led to much easier content decisions and more clarity on content governance.
Role
Content Strategist, Content EDITOR, CONTENT CREATOR
Sample of the detailed content audit spreadsheet for the Sanford School of Public Policy
Actions ON THIS PROJECT
Stakeholder interviews and analysis
Content inventory and audit
Content development and editing
Heuristic UX review of design comps
Management of other content vendors
Survey development
This content-heavy site was reorganized and streamlined to better meet target audience needs. A screenshot of a new page I developed for potential MPP students is below.
“Working with Melissa was one of the best experiences of my career. Melissa listens to you. But she also will tell you why content you think is great for your audience may not be so great after all - and how it could be better. Melissa adds value. Having her on your team ensures your project results will be as good as they possibly can be, and probably much better than you imagined.”
Results
Documented goals and message architectures for each program area
Revamped 75+ pages of content to speak directly to the needs of the target audiences
Launched successfully on time due to my efficiency and organization
Developed a survey to establish baseline metrics for user satisfaction and to find areas for future improvement